Sync with strategy and sales. Lead brand and business.
How you develop and execute your message is as important as the message itself. Engaging customers requires a complex mix of internal and external efforts – ones that fuel not only the brand and business strategy, but also the sales force. Xcelerate Performance guides you through the process, from strategy review and development to campaign execution and sales follow-through. We identify the weak spots in your messaging and initiatives, and provide a framework for developing campaigns and tools that align with your customers and get traction.
Marketers know that their first customer is often the sales force, but matching your messaging with their execution styles can turn into a frustrating game of trial and error. Xcelerate Performance identifies the weak spots in the Marketing/Sales communication process and provides a framework for developing campaigns and tools that get traction.
What we do
Marketers call on Xcelerate for a fresh perspective into developing effective strategies, delivering spot-on messaging to support sales and business goals, and powering specific marketing initiatives. We review and report on your marketing plan, strategic alignment, and win/loss history to recommend adjustments, measure success, and target issues such as:
- How do you prioritize and operationalize lead generation and marketing campaigns that spark excitement with sales — and with customers?
- How do you use first-hand sales insight to create direct, two-way conversations with the customer? How do you match your messaging with individual sales styles?
- How do you choose and maximize your relationships with external analyst firms?
How we work with you
We’re flexible. Every company has its own way of doing things, so we structure each relationship to fit the client’s needs. A typical engagement takes us to your goal in 90 days. We start with an examination of your business realities and goals, along with a baseline assessment of how well marketing efforts are being leveraged by sales and the overall effectiveness.
We then identify strengths and weaknesses, as well as opportunities for short- and long-term gains. We provide you with a well-defined action-plan to bridge the gap between marketing and sales. We’ll help tune in and motivate team members and leaders, focusing on immediate, incremental and repeatable results.
Assess. Diagnose. Prescribe.
Our proven Assess-Diagnose-Prescribe approach frames the activities and outcomes of our engagement.
Step 1: Assess. Using well-balanced criteria we evaluate how your Marketing efforts align to market dynamics, satisfy sales needs and impact the business.
Step 2: Diagnose. With the assessment in hand our clients receive an actionable scorecard that identifies quick fixes, as well as the opportunities and challenges of the joint sales and marketing team and its planned initiatives.
Step 3: Prescribe. After a senior management debrief Xcelerate works with team members to share learning’s. We help the teams establish a structure for collaboration resulting in measurable action plans, and closed loop communication.
Let Xcelerate assess, diagnose and prescribe strategic and tactical actions that will align sales and marketing to improve execution, productivity and effectiveness to transform results.